A DOXA watch. The timekeeper for your journey to every new frontier and beyond. DOXA was born in Le Locle in the heart of swiss watchmaking. Since 1889, our savoir-faire is tightly interwoven with tradition and ongoing expertise. Among the many milestones, DOXA was in 1967 the first brand to introduce the first diver’s watch available to the general public, featuring a unidirectional rotating bezel to monitor dive time and ensure a safe no-decompression ascent back to the surface. With radical innovations, the DOXA SUB became an easily recognizable legend with the hallmark orange dial. Today, DOXA Watches remains faithful to the principle established over a hundred and thirty years ago: to produce high quality watches at affordable prices. The “DOXA SUB” designation stands for some of the most iconic diver’s watches in watchmaking history. And the legend lives on. #YourCallToAdventure