'

The story of Bell & Ross began at the end of the 20th century. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches and very popular thanks to the BR 01, its iconic model inspirited by the clocks in the cockpit of an aircraft.

Today, fighter pilots, Formula One pilots and divers use Bell & Ross watches as a tool when completing their missions.

The passion of Bell & Ross is also to create exceptional timepieces for lover of rare and powerful watches such as the New BR-X1 Sapphire Tourbillon.

'