Ahmed Seddiqi & Sons launches Rolex Certified Pre-Owned Programme with Dedicated Salon
A New Chapter in a 70-Year Partnership
Ahmed Seddiqi & Sons is proud to announce the launch of the Rolex Certified Pre-Owned Programme, with an exclusive salon located within the Rolex boutique at Wafi Mall.For more than 70 years, Ahmed Seddiqi & Sons have been the leading luxury watch retailer in the UAE, and since the 1950s, Rolex has been a key partner for the family business. The most recent offering, the Rolex Certified Pre-Owned Programme, is an important evolution in this 70-year-old story, allowing Ahmed Seddiqi & Sons to offer a curated collection of pre-owned timepieces, which have been selected by Ahmed Seddiqi & Sons and certified by Rolex for sale to their discerning clientele.
Certified Excellence at Wafi Mall
For now, the home of the Rolex Certified Pre-Owned Programme is in an exclusive salon located within the Rolex Boutique at Wafi Mall — an exclusive 290 square-foot space allowing guests to explore an exciting collection of certified timepieces, all with the distinctive Rolex Certified Pre-Owned seal, guaranteeing its authenticity. In 2025, the programme will have an online presence at seddiqi.com, further enhancing the accessibility of certified pre-owned Rolex watches.
For Collectors, By Experts
Speaking about the launch of the programme, Mohammed Abdulmagied Seddiqi, Chief Executive Officer of Ahmed Seddiqi & Sons, said, "Building on our seven-decade legacy of expertise, the Ahmed Seddiqi & Sons Rolex Certified Pre-Owned programme represents a significant milestone in our commitment to our clientele. This not only enhances our overall offering but also creates an exciting new platform for watch enthusiasts to pursue their passion for exceptional timepieces. We look forward to opening a new chapter in our relationship with collectors and all audiences, providing them with a certified pathway to acquire elusive and rare timepieces.Ahmed Seddiqi & Sons has always been committed to providing the highest level of service excellence and horology expertise, and with the Rolex Certified Pre-Owned Programme, the breadth and depth of their offering of Rolex watches has been significantly enhanced.
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